About Me
The work often begins in the messy middle, where product meets marketing meets sales meets ops.
Over the past decade, I’ve operated at the intersection of product, marketing, and operations, translating strategic intent into meaningful execution. This has included launching B2B products on limited budgets, pitching digital solutions in boardrooms, and leading change on the ground with warehouse teams in steel-capped boots. What connects these moments is a focus on building shared clarity so teams can act with confidence, not just alignment.
Most recently, I led the global Product Marketing function at Intershop, shaping positioning for both a mature commerce platform and an AI personalization scale-up, SPARQUE.AI.
Before that, I partnered with more than 40 operating companies across APAC to rethink how they sell through e-commerce, vending solutions, and unmanned storerooms that saved people time, stress, and returned millions in productivity to the people doing the work.
The thread running through it all is a question: Where are we now, where could we be, and what is the most honest path between the two?
I’m focused on roles at the intersection of food systems, climate resilience, and long-term impact. I’m drawn to B2B companies with physical products or software that helps people do their jobs better, not for surface innovation but for their ability to drive real, structural change.
When not shaping product strategy, I spend time outdoors, read about systems thinking, and pay attention to the small, good things that don’t require a business case.
